Posts Tagged ‘ Reviews ’

Energizing Groundswell

Figure out if you want to energize the groundswell

The best social media presence is with customers who are enthusiastic about your products. Groundswell isn’t for everyone as not everyone wants to talk about your products or services.  If you have a fair share of dissatisfied customers, energizing them will only makes things worse. In this case listening and improving products would be a better route to take.

Check social technographic profile of your customers

There needs to be a presence in groundswell to make it effective. Anything that has young people or the technologically savvy, will likely be involved with groundswell.  This is very important to rememeber as if you create a community without your best customers or they are in the wrong technographic profile they won’t be participating.

Ask yourself  “what is my customers problem?”

Customers aren’t always going to be talking about your products. In reviews, yes, they will be talking about your products directly. It is in communities though where your products are brought up. Creating a community where your products are talked about may be the best way to accommodate a conversation for your products.

Pick a strategy that fits your customers social technographic profile and problems

Similar to the last question, it is important to select where to engage your customers. Reviews are usually better for direct sellers and retailers. Where as if you’re selling a product with a broad range of sellers, a community could be better. What always must be considered when creating a community is the upkeep of it. The cost of designing, moderation, and marketing can easily cost hundreds of thousands of dollars.

Don’t start unless you can stick around for a long haul

It is very important when choosing any form of energizing your customers that you’re in it for the long-haul. Once you commit to groundswell it is important not to abandon your customers. This will only lead customers to tell others how great you were before you stopped listening to them.

Why Recommendations Are So Important

One of the best things a company could ask for is having their customers recommend their product or service. Getting recommendations, good ratings, and good reviews from customers is much better than any marketing message a company could give. The messages customers provide are authentic and trust worthy. People are smart when they buy products nowadays. Most people have smart phones and within 30 seconds of searching they can find a review for the product they are looking at right in front of them. This makes it so important for companies to realize how important positive or negative comments, reviews, and ratings can be. For a more expensive purchase a consumer could take weeks analyzing an array of products carefully selecting the correct one. This is why it is so incredibly important for a company’s customers to be giving recommendations to other people. Groundswell is having an impact on companies that try to earn a short-term gain. Providing less than superior products or customer service will quickly put a company out of business.

I was recently going to buy a Fluval Chi, a small five-gallon aquarium. It looked great and I was very tempted to buy it in the store right then and there. However, I resisted, waited, and when I got home did a quick search on Google for reviews on this product. Well, what I found is many reviews and the results were not looking good for the Chi. I quickly found out the filter is not adequate and the water will quickly become cloudy in the aquarium. I can only hope that Fluval is listening to groundswell and follows up with an improved product.