Posts Tagged ‘ Printer ’

The Future of Groundswell

Where groundswell is heading

Groundswell is growing more than ever, faster than ever. More companies, more people, and mass participation is creating an entirely different world. It is constantly being imbedded into our every day lives with cell phones, computers, cars, and everything else. What allows it to become so successful is it allows people to connect to things they care about. They don’t have to waste time going to things they don’t need, instead, they can be updated by things that are important to them through feeds. This is true value to the customer.

What companies must understand

Groundswell will be a company’s survival; there will be no quick sell on groundswell. If your company is even doing the slightest thing shady, people will know. If you’re selling a printer that has cheaper ink cartridges, but prints less pages per cartridge, people will know. Any type of strategy based on deception will simply not work. Any company that does not engage with groundswell will look outdated and out of touch with their customers.

Customers are the true decision makers

The information social media can provide a business is invaluable. The instantaneous feedback can be used to make crucial decisions. Products will continue to evolve quicker as feedback is received quicker and companies can make better decisions to suit customer needs. Relationships with customers will improve so much that companies will be able to make mistakes, learn from them, and not just survive, but thrive.

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